Paeonia

Develop an original fragrance and packaging concept, then create a launch campaign that builds curiosity before revealing the complete product. This self-initiated project explored how convincingly an imagined product could be brought to life through AI visuals and video.

I designed the fragrance bottle and packaging, establishing a soft, floral visual identity. The launch unfolded through a series of teasers, revealing small details before introducing the full bottle and packaging. I then created a UGC-style video, translating the same design into a natural, everyday setting while carefully maintaining its shape, colours, branding and packaging details.