General Terms and Conditions

1. Definitions

Brand & Balance: service provider in the field of website development, AI visuals, email marketing, content, and branding.
Customer: any natural or legal person who purchases a service.
Agreement: any agreement between Brand & Balance and the client.

2. Applicability

These general terms and conditions apply to all quotations, assignments, and agreements with Brand & Balance.
Deviations are only valid if confirmed in writing.

3. Services

Brand & Balance supplies, among other things:

  • website development

  • webshop setup

  • AI visuals and campaign images

  • product visuals

  • email marketing

  • marketing automations and flows

  • newsletters

  • branding and strategic advice

All services are provided on the basis of a best-efforts obligation .
No guarantee is given regarding revenue, conversion, open rates, or other commercial results.

4. Formation of the agreement

An agreement is concluded after:

  • written confirmation

  • agreement on quotation

  • or payment of invoice

Brand & Balance reserves the right to refuse assignments without stating a reason.

5. Payment

Website projects

  • Website projects are invoiced 100% in advance.

  • Work will only commence after receipt of payment.

  • No refund after commencement of work

Subscriptions and monthly services

  • Invoiced monthly in advance

  • Delivery will be suspended without payment.

  • No refund for the current month

Invoices have a payment term of 7 days unless otherwise stated.

6. Subscriptions and monthly collaborations

Brand & Balance works with monthly packages, including:

  • AI visuals packages

  • newsletter packages

  • marketing support

The following applies to subscriptions:

  • notice period: 1 month

  • termination in writing

  • The future minimum term can be adjusted (e.g. 3 months), provided this is communicated in advance.

7. AI Visuals packages

AI visuals packages can include, among other things:

  • 20 images + 1 video per month

  • 30 images + 2 videos per month

Delivery will take place according to the agreed schedule.
Unused production expires at the end of the month.

8. Website delivery and revisions

A website is considered delivered when it:

  • live state

  • or has been transferred digitally

Included:

  • maximum of 2 revision rounds

  • valid until 2 weeks after delivery

After that, the following applies:
→ adjustments = additional work at a rate.

9. Email marketing and flows

Email marketing services may include:

  • welcome flows

  • abandoned cart flows

  • abandoned checkout flows

  • campaign emails

  • automations

  • templates

Results depend on external factors such as:

  • mailing list quality

  • platform settings

  • market

  • timing

Brand & Balance provides no guarantee of performance.

10. Newsletter packages

For newsletter subscriptions:

  • delivery: maximum 1 newsletter per week

  • customer provides timely input, actions, and updates

  • Delivery may be postponed if input is missing.

  • No refund for missing input

11. Planning and delivery to client

Planning depends on:

  • timely input

  • feedback

  • materials

  • approvals

Delay caused by customer = no right to refund or compensation.

12. Additional work and scope

Work outside the original agreement is considered additional work.
Additional work will be invoiced separately.

Examples:

  • extra revisions

  • new flows

  • extra pages

  • strategy changes

  • additional campaigns

13. Intellectual property

Upon full payment, the customer receives the right to use the delivered work.
Brand & Balance retains copyright.

Brand & Balance may use the work for:

  • portfolio

  • website

  • marketing

  • social media

Unless otherwise agreed in writing.

14. Use AI visuals

AI visuals are generated specifically for the client.
Brand & Balance is not liable for platform or model limitations of the AI ​​systems used.

The customer is responsible for commercial use and compliance with regulations.

15. Liability

Brand & Balance is not liable for:

  • indirect damage

  • consequential damage

  • lost revenue

  • data loss

Liability is limited to the invoice amount of the relevant assignment.

16. Suspension

Brand & Balance may suspend activities in the event of:

  • non-payment

  • missing input

  • abuse of cooperation

17. Force Majeure

In the event of force majeure, delivery may be postponed without compensation.

18. Applicable law

Dutch law applies to all agreements.