Campaign · Video
RoseLee Amsterdam
A fashion campaign for my own brand, brought to life through AI.
- Services
- Creative direction, AI campaign visuals & video
- Deliverables
- 20 visuals, 2 videos
- Year
- 2026
The brief
Create a fresh campaign for my own handbag brand, RoseLee Amsterdam. The aim was to showcase the bags through aspirational fashion imagery while keeping each product’s design, proportions and details true to life.
The approach
As both the brand owner and creator, I shaped the campaign from concept to final edit. I combined autumn styling, editorial compositions and carefully chosen settings, using AI to create a cohesive visual world with the handbags at its centre.
